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what makes a good website

What Makes a Good Website

With over 700 million websites on the internet how can you make your site stand out? What makes a good website?  How can you stand apart from your competitors? A good site grabs your attention, strikes at emotions, and gives you the information you need. In this article I will discuss ideas for making your website engaging for your visitors, with tips to help you make your site work harder and win new customers.

Provide a clear message

Your website is your best chance to make a great impression. Your site should sell to your ideal customer in minutes, that’s usually all you have before a customer will move on. Does your website clearly describe your business purpose within the first 10 seconds? Does your website inspire the reader to want to read more? Does your website design match your industry or make your business stand out from the masses?

A simple and clear message that all visitors can understand is one of the most crucial elements of a good website. This will also help search engines categorise your website for appropriate keywords and phrases.

Many websites fail to communicate a simple message on the home page and lose valuable leads – don’t make the same error.

Easy to use and find information

Organised, well-structured pages and clear navigation to relevant sections of the website is also a crucial factor in making a good website. Good websites are clean and professional and meet the requirements of your target audience and market whilst helping visitors find everything they need quickly and easily. Think about categories and organising pages in the most logical order, in some cases, adding sub-pages to the top navigation will be the best option for organising information.

Provide lots of content!

In terms of content what makes a good website? Simply focus on your customers needs, not just in the goods you sell but in the information you provide. Relevant content focused on highlighting the problems that your product or services solve. People don’t read websites like a book, they scan for information to answer a question they have – so answer your potential customers questions with useful content.  Use clear language that will encourage your visitors to dig deeper and read more. You’ll want to consider SEO (search engine optimisation) in the writing you publish, to help you get found.

Great web design

A good website is modern in design and suits the industry you operate in as well as portraying the ethos of your business. It is also responsive to mobile devices and the various screen sizes as this is more and more important as customers move away from desktops and laptops. It uses the most stable technology that multiple devices support and avoids old unsupported software such as Flash.

Your pages need to load fast

Users wont wait for very long for a website to load, particularly as people browse more and more on mobile devices on the go. They want the information NOW. Optimise your site for speed, not only on desktop but more importantly on mobile devices. Google have some handy tools to check if your website is up to scratch and loads quickly.

Answer questions and build trust

Web visitors are often just browsing for information, answer your customers questions with an FAQ and you might just prompt that sale. Good websites answer every question they can about a product or service, building up trust and appearing as an expert.

Building a community for your business is one of the best investments you can make. Social Networks such as Facebook and Twitter are great for creating brand awareness and attracting visitors. Blogs on your website are a great way to interact with your visitors too and improve the level of trust for your business over time.

Well that’s just a few of the things I can think of to answer the question “What makes a good website?” Can you think of any other factors a good website has?

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