Does Facebook advertising work? Are you curious about the Adverts you’ve seen in your Facebook Feed? Are you wondering if they will help your business? Is so we will try and help answer the question, “Does Facebook advertising work?” How does Facebook advertising work? Facebook advertising allows you to target specific audiences that are likely to be interested in your products and services by taking advantage of the data Facebook has about users. First, you identify your campaign objective, or what you want your Facebook ads to actually accomplish. This might be driving traffic to your website, encouraging visitors to
Read more ... →
When you get a new website you will be eager for people to find it, but you maybe wondering how search engines list a website given this will be one of the places you hope you are found – in the organic search results. How do the search engines decide where to list you, under which search terms and in fact whether to list your site at all? The answer is a search engine spiders such as Googlebot.
Read more ... →Local Business Search and the Google Pigeon Update
In July 2014 Google made yet another change to it’s search algorithm which once again highlights how SEO is an ongoing process and not a one off event. Google normally makes announcements of changes and give the updates names, many will have heard of the panda and penguin Google updates, but on this occasion it was not deemed significant enough to require naming. However, Google did confirm the change with Search Engine Land who decided the update was fairly significant and named it the GOOGLE PIGEON UPDATE (because this is a local search update and pigeons tend to fly back home).
This is a short article to shed a bit of light on the Pigeon update and how it might affect your website rankings in Google.
Read more ... →It’s wrongly assumed by many that the first step to developing a website is the web design. However, choosing a good domain name helps in creating the logo which in turn influences the design of the website design. A great domain name is an important part of the website design. A name plays a prominent role in the logo which is prominent on your site and advertising too. A domain name is often the first clue a potential visitor or customer gets about the content of your website. We have to get it right.
Read more ... →