Is Social Media Marketing a Waste of Time? Social Media Marketing is a relatively new phenomenon but is it a waste of time? Gone are the days of simply giving out business cards, or posting leaflets. Social Media Marketing is the new Word of Mouth promotional tool. I have however, noticed that too many businesses put too much effort and emphasis on promoting through Social Media sites such as Facebook and Twitter, only to see little return. Worse, many businesses don’t even monitor if their efforts have increased business. Social Media Marketing campaigns can be utterly time consuming, so it’s important to get it right, otherwise your time could well be spent promoting your business with a marketing campaign that better suits your business, industry or promotion. Is Social Media Marketing Right for My Business? To answer this question, it’s important to understand what marketing actually is, and what makes it successful: Marketing is putting the right PRODUCT in the right PLACE, at the right PRICE, at the right time, with perhaps the right PROMOTION. You can find out more about the 4 P’s of marketing here. Please have a quick read, as it’s important to understand. Ultimately for a marketing campaign to be successful you need to send the right message, to the right target market, through the right media channel. Social Media can be a fantastic marketing tool if used in the correct way. Social Media is the modern day word of mouth / networking style marketing. HaveRead more... →
What are the pros and cons of using a freelance web designer as opposed to a web design agency? A question heavily debated and frequently asked!
Choosing the right person or team to build your website or even brand is vital, so you need to be sure you’re making the right choice.
Ultimately there are benefits and disadvantages of employing either. So, to help your decision, I have highlighted some of the pros and cons of working with freelancers and web design agencies.Read more... →
One of the first things you need to consider as a small business owner is how you are going to invoice your clients and keep your accounts up to date. This process needs to be quick and simple, preferably automated as much as possible, otherwise you risk drowning in admin every week, month and year.
I have been using quickfile for my account management for a couple of years now and I have to say I am very impressed with this free accounting tool. So impressed I have written this post to recommend it to my clients. I consider QuickFile the best FREE accounting software for small businesses.Read more... →
What is a responsive website? Let’s go back a few years. Not long ago the biggest challenge presented to a web developer was the array of browsers, which rendered websites in different ways. This resulted in lots of trickery to make sure the code behind the website was tweaked to work on all browsers, namely, those which didn’t follow web standards. Internet Explorer, cough, cough!Read more... →
WordPress is a FREE (open source) program that anyone can use to build a website. Originally WordPress was built as a tool to create a blog, but over time has grown into far more than that due to its open source status a world of developers have made WordPress a brilliant framework to build ANY type of website. WordPress is now a great content management system (CMS) and not just a blogging platform.Read more... →
With over 700 million websites on the internet how can you make your site stand out? What makes a good website? How can you stand apart from your competitors? A good site grabs your attention, strikes at emotions, and gives you the information you need. In this article I will discuss ideas for making your website engaging for your visitors, with tips to help you make your site work harder and win new customers.Read more... →
All businesses, big and small, need a website and presence online. How much do websites cost is usually the first question I get asked by a prospective client. What type of website you need will depend on your business and industry. It wasn’t that long ago you could get away with no website at all for your business. About 8 years ago, simply advertising in the local press and Yellow pages was enough to drum up new business. It’s 2015 guys, things have moved on. Yellow pages are dying a slow death, noticed how thin that big yellow book is these days, not sure how it is even still going.Read more... →
Freelancing isn’t easy. You have to find your own clients and be very disciplined. But the pay off’s are great if you succeed. However, the work you produce needs be perfect to impress future clients and gain more work. You work on your schedule, but the task you have usually has a deadline, which in most cases is yesterday. A freelancer needs a multitude of both personal and industry specific skills, being a jack of all trades and a MASTER of some usually helps. If you’re unfamiliar with freelancing, you might be surprised at what skills freelancers actually use to run their businesses.Read more... →
Successful freelancing involves more than possessing the ability to design, code, write, account or whatever service you offer. Freelancers also need a multitude of skills to manage and grow a freelance business. These skills allow you to attract clients, manage finances, and make proper plans and decisions for the future of your freelance business.
Lets have a look at some of the skills I believe are crucial to operating a freelance business. I will also give some useful links to software or resources I find essential to running my freelance business.Read more... →