Is Social Media Marketing a Waste of Time? Social Media Marketing is a relatively new phenomenon but is it a waste of time? Gone are the days of simply giving out business cards, or posting leaflets. Social Media Marketing is the new Word of Mouth promotional tool. I have however, noticed that too many businesses put too much effort and emphasis on promoting through Social Media sites such as Facebook and Twitter, only to see little return. Worse, many businesses don’t even monitor if their efforts have increased business. Social Media Marketing campaigns can be utterly time consuming, so it’s important to get it right, otherwise your time could well be spent promoting your business with a marketing campaign that better suits your business, industry or promotion. Is Social Media Marketing Right for My Business? To answer this question, it’s important to understand what marketing actually is, and what makes it successful: Marketing is putting the right PRODUCT in the right PLACE, at the right PRICE, at the right time, with perhaps the right PROMOTION. You can find out more about the 4 P’s of marketing here. Please have a quick read, as it’s important to understand. Ultimately for a marketing campaign to be successful you need to send the right message, to the right target market, through the right media channel. Social Media can be a fantastic marketing tool if used in the correct way. Social Media is the modern day word of mouth / networking style marketing. HaveRead more... →
Googles Official SEO Guide! Clients often ask about SEO, what it is, how to do it, why results are not guaranteed and why it costs too much. I recommend learning a bit yourself to see why it is such a complex subject and where better to start than the google official SEO guide. Download it here and take a gander.Read more... →
What is a responsive website? Let’s go back a few years. Not long ago the biggest challenge presented to a web developer was the array of browsers, which rendered websites in different ways. This resulted in lots of trickery to make sure the code behind the website was tweaked to work on all browsers, namely, those which didn’t follow web standards. Internet Explorer, cough, cough!Read more... →
As a website builder and SEO consultant there is a question that comes up fairly frequently when speaking to clients, so I will try to answer it in this article. The question is, how long does SEO take to work?
In short, the average amount of time it takes to see real results in a correctly executed SEO campaign is 4-6 months, and this is just an average! Sometimes it takes much longer if the competition is high, and it can be far quicker for low competition keyword phrases.Read more... →
When you get a new website you will be eager for people to find it, but you maybe wondering how search engines list a website given this will be one of the places you hope you are found – in the organic search results. How do the search engines decide where to list you, under which search terms and in fact whether to list your site at all? The answer is a search engine spiders such as Googlebot.Read more... →
Local Business Search and the Google Pigeon Update
In July 2014 Google made yet another change to it’s search algorithm which once again highlights how SEO is an ongoing process and not a one off event. Google normally makes announcements of changes and give the updates names, many will have heard of the panda and penguin Google updates, but on this occasion it was not deemed significant enough to require naming. However, Google did confirm the change with Search Engine Land who decided the update was fairly significant and named it the GOOGLE PIGEON UPDATE (because this is a local search update and pigeons tend to fly back home).
This is a short article to shed a bit of light on the Pigeon update and how it might affect your website rankings in Google.Read more... →
What Is Negative SEO?
Negative SEO attack is a phrase wielded about since the Penguin update. But what is a negative SEO attack?
Negative SEO means a malicious attack on your website to cause your rankings in search engines harm. Negative SEO, also known as Google Bowling, is the practice of spamming competitive websites with back links to devalue them in the search engines. In essence someone has launched an attack on your website to make your website look bad.
How do people conduct negative SEO attacks? Well, quite simply, they hit you with lots of low quality links to your website, maybe using black hat links across grouped domains.
Why would someone do this though? Well, as Google (and other search engine ) rankings are precious, your competition could well try to sabotage your SEO efforts in order to jump up the rankings and beat you! Makes sense right?
The main message here is that Negative SEO attacks can cripple your website in a matter of days!Read more... →
What is SEO?
SEO isn’t as complex as some SEO companies would like you to believe, although it does take a lot of time and dedication to run an SEO improvement plan. There are two major types of search engine optimization, white hat search engine optimization (the ‘good’ kind), and black hat (the ‘not so good’ kind). So what is SEO in simple terms? Search Engine Optimisation, otherwise known as SEO, is the process of improving a websites ranking in the “organic” search results in search engines such as Google, Bing and Yahoo. In many respects it’s simply quality control for websites. Having said that if there was ever an industry that was little understood by ‘outsiders’ it’s SEO.
The aim of SEO is to get your website to rank number one for selected search engines and a search term your potential customers use to find you services or products. It makes sense that the higher your listing in the search engines the more traffic your website should receive.Read more... →