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Simple On Page SEO tips for 2015

10 Simple On-Page SEO Tips 2015 There are some very simple tips you can implement in minutes to dramatically improve your page SEO and search rankings. If any of the pages on your website are missing any of the following 10 simple on page optimisation tips, then you are missing a chance to easily improve your rankings. 1. Optimize 1 Keyword Phrase per Page Research suitable keywords and optimise each page with one keyword phrase in mind. Add keywords to important tags, such as, title, alt, headings and images. Also add the keyword phrase to the first paragraph and the concluding paragraph. Make sure not to stuff the page and make sure the page reads naturally. 2. Plurals and Mispellings In 2014 Google AdWords no longer focused on exact match keywords but also varients of a keyword and the same more than likely applies to the organic search results. Plurals, mispellings and alternative similar words in the page content are just as good for SEO strategy. 3. Keywords in URL Keeping URLs short, preferably using the main keywords, better still the full keyword phrase. If using a CMS make sure you have pretty permalinks (wordpress) or SEO friendly URL plugins. 4. Add Keyword Phrase to Page Titles The title tag is the bar at the top of your browser. This text is used in search engines as the main title link for the page. Google will only display between 50-60 characters in the title tag and you should try toRead more...

What is Social Media Marketing for Small Business?

Social media marketing is the process of attracting traffic to your social sites, blog, website and ultimately business, through social media sites. Different social media sites provide radically different social interactions with your customers. Twitter is designed to let people share short messages, whereas Facebook allows for sharing updates, photos, joining events and a variety of other activities. Pinterest and Instagram are focused on sharing pictures. Which social media you should use for your business is dictated by your business and industry requirements.


How Do Search Engines List a Website?

When you get a new website you will be eager for people to find it, but you maybe wondering how search engines list a website given this will be one of the places you hope you are found – in the organic search results. How do the search engines decide where to list you, under which search terms and in fact whether to list your site at all? The answer is a search engine spiders such as Googlebot.


How does the Google Pigeon update affect local business listings?

google pigeon affect on local search

Local Business Search and the Google Pigeon Update

In July 2014 Google made yet another change to it’s search algorithm which once again highlights how SEO is an ongoing process and not a one off event. Google normally makes announcements of changes and give the updates names, many will have heard of the panda and penguin Google updates, but on this occasion it was not deemed significant enough to require naming. However, Google did confirm the change with Search Engine Land who decided the update was fairly significant and named it the GOOGLE PIGEON UPDATE (because this is a local search update and pigeons tend to fly back home).

This is a short article to shed a bit of light on the Pigeon update and how it might affect your website rankings in Google.


Choose a Domain Name for a Website

It’s wrongly assumed by many that the first step to developing a website is the web design. However, choosing a good domain name helps in creating the logo which in turn influences the design of the website design. A great domain name is an important part of the website design. A name plays a prominent role in the logo which is prominent on your site and advertising too. A domain name is often the first clue a potential visitor or customer gets about the content of your website. We have to get it right.


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